Privacy Policy

Privacy Policy for Affirmativ

Information We Collect

We may collect business contact details such as name, company, job title, email address, phone number, advertising identifiers, device information, IP address, and information you provide about your sales goals, marketing needs, and service interests. We may also collect campaign interaction data, referral data, website usage data, and lead qualification information submitted through forms, landing pages, ads, integrations, or CRM workflows.

How We Use Information

We use collected information to respond to inquiries, qualify leads, deliver marketing services, measure campaign performance, improve audience targeting, prevent fraud, manage vendor and client relationships, and comply with legal obligations. We may also use information to build reporting, enrich lead records, and evaluate the effectiveness of paid acquisition and conversion programs.

Lead Generation and Marketing Practices

Affirmativ supports clients with lead generation and customer acquisition efforts. In that role, we may process personal information on behalf of clients, service providers, and advertising platforms. We may use cookies, pixels, CRM integrations, call tracking, analytics tools, and other technologies to understand campaign performance and optimize for high-intent responses, attributed sign-ups, and related acquisition outcomes. Where required by law, consent and notice obligations remain subject to the applicable campaign setup, platform rules, and client instructions.

How We Share Information

We may share information with advertising platforms, analytics providers, CRM systems, automation tools, call tracking vendors, hosting providers, professional advisors, and clients when necessary to operate lead generation campaigns and deliver services. We may also disclose information when required to comply with law, enforce agreements, protect rights and safety, or in connection with a business transaction.

Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain business records, resolve disputes, enforce agreements, and meet legal or regulatory obligations. Retention periods may vary depending on the type of campaign, contractual requirements, and the sensitivity of the information involved.

Your Choices and Rights

Depending on your jurisdiction, you may have rights to request access, correction, deletion, portability, or restriction regarding your personal information. You may also have the right to opt out of certain marketing communications or targeted advertising activities. To make a privacy-related request, contact us using the information provided on this website.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Policy Updates

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the effective presentation of the policy as appropriate for the change.